Path Sport acted as Pentathlon GB’s outsourced marketing department, leading a full refresh of the organisation’s brand, website and communications approach.

The focus was on creating a clearer, more modern identity and ensuring it was delivered consistently across all channels. This included a complete brand rollout, a new website, and the implementation of a structured email communications plan.

The impact was immediate: over 1 million impressions across social channels (100% growth) and engagement levels rising to 8% - a clear shift in how the sport is presented and perceived.

Over the past 12 months, Path Sport has worked with British Wrestling and its leadership to bring clarity and consistency to how the organisation presents itself. The focus has been on sharpening positioning, aligning messaging, and improving digital output to reflect the ambition of the sport.

This has included developing a long-term marketing strategy, rolling out a new business strategy, and building a communications structure to ensure strategy translates into delivery. The result: 30% growth in engagement, 1.6 million impressions, and 15% social growth - clear evidence of what happens when brand and marketing are treated as strategic priorities.

Over the past 2.5 years, Path Sport has worked closely with Yonex The Legends’ Vision, leading on social media strategy and storytelling globally.

The focus has been on moving the channels from fan-led output to a more purposeful, brand-aligned approach — clarifying the narrative behind The Legends’ Vision and ensuring consistency across content, campaigns and activation.

This has included shaping the messaging behind a new website, delivering major international activations (China, India & Malaysia to name a few), and supporting key moments such as inductions and global events.

The impact has been significant: over 30 million annual impressions, more than 74,000 link clicks in a single campaign, and 41% year-on-year follower growth. More importantly, engagement has shifted in quality, with a 175% increase in shares and over 300,000 meaningful interactions — reflecting a stronger, more relevant connection with the audience.

Rob created, led and delivered the marketing for Infinity Sports Travel's Rugby World Cup France 2023 travel project. Amongst other things, this included a company rebrand, full mix marketing campaign, all onboard branding and all customer events on the ship. We drove over £4m revenue in the UK alone, whilst growing social channels by 318% and our content had over 20m impressions.

At the Yonex All England in 2020, and subsequently at the Bowls England National Finals & RWC 2023, we created our own team to elevate our content and ensure it was positioned in the optimal way. It brings followers inside the event wherever they are in the world.

The results are excellent - at the All England 2020 for example, our Instagram following grew from 3.5k on day 1, to 20k by day 5.

Rob created, produced and hosted Never Mind The Shuttlecocks - a daily magazine show bringing fans closer to the event outside the usual streaming service.

#NMTS has had over 850k views to date, and at the same time I delivered our ticketing budget and grew our social channels by 100% in 6 months.

Rob joined as part of the Leadership Team, building towards the Commonwealth Games in 2022 as their first ever Head of Marketing and Communications.

Some of his key achievements included a project to launch a Pay & Play platform for lawn bowls nationally, a rebrand for the sport and acting as Press Officer for Team England at the Commonwealth Games 2022.