Tell your story creatively.
Path Sport. Ready for your journey.
We believe that all sports deserve to have their story told creatively and affordably. Our team specialises in innovative marketing & content with a purpose. Through our network of tried, trusted and talented freelancers & small agencies, we can make this available to all sports entities - regardless of budget.
Who we are…
“With over a decade of personal experience in sport, I believe myself and my team of experts can help your business grow.”
Some of our clients…
What we do…
We offer three core services at Path Sport…
Everything starts with your brand. Once you know who you are and what you stand for, the process of marketing your business becomes clearer.
BRAND DEVELOPMENT
OUTSOURCED MARKETING
Outsource your marketing department to Path Sport. We’ll devise & implement a strategy based on your goals, either supporting or working with your internal team.
Path Sport can elevate your content. Our strategic approach to this area will ensure meaningful results, avoiding the trap so many fall into of simply creating “stuff.”
CONTENT & DIGITAL CREATION
Our work…
Here’s a selection of our work over the years….
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RWC 2023 // Live. Epic
Rob created, led and delivered the marketing for Infinity Sports Travel's Rugby World Cup France 2023 travel project. Amongst other things, this included a company rebrand, full mix marketing campaign, all onboard branding and all customer events on the ship. We drove over £4m revenue in the UK alone, whilst growing social channels by 318% and our content had over 20m impressions.
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Event Content Team Concept
At the Yonex All England in 2020, and subsequently at the Bowls England National Finals & RWC 2023, we created our own team to elevate our content and ensure it was positioned in the optimal way. It brings followers inside the event wherever they are in the world.
The results are excellent - at the All England 2020 for example, our Instagram following grew from 3.5k on day 1, to 20k by day 5.
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Never Mind The Shuttlecocks
Rob created, produced and hosted Never Mind The Shuttlecocks - a daily magazine show bringing fans closer to the event outside the usual streaming service.
#NMTS has had over 850k views to date, and at the same time I delivered our ticketing budget and grew our social channels by 100% in 6 months.
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Yonex The Legends' Vision
Path delivered a three month social media & PR project for Yonex. They were welcoming two new legends into their Hall of Fame and needed additional support in delivering the event, as well as a lead on content with the aim of achieving social media growth.
We grew their social channels 50% in 7 weeks, increasing engagement significantly. The event was successfully delivered in Kuala Lumpur in January.
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Bowls England
Rob joined as part of the Leadership Team, building towards the Commonwealth Games in 2022 as their first ever Head of Marketing and Communications.
Some of his key achievements included a project to launch a Pay & Play platform for lawn bowls nationally, a rebrand for the sport and acting as Press Officer for Team England at the Commonwealth Games 2022.
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Pentathlon GB // Outsourced Marketing Department
Path Sport acts as Pentathlon GB’s outsourced marketing department.
We’ve seen some great results - our social channels have seen over 1m impressions, a 100% growth. Engagement is up to 8%. We’ve implemented a new email communications plan, website and brand.
Let’s get started
rob@pathsport.org